UCSF Osher Center
Your Life, Your Health, Your Choice
Defying and re-shaping the status quo in healthcare.
Overview | Full Story
Our task was to shift the general publics perception of integrative medicine and raise money for a new building. We achieved that end with a campaign that incited people to take back control of their healthcare, and focus on prevention and maintenance.
In 2018, a new Osher Center for Integrative Medicine was built on the UCSF Mount Zion Campus.
Today, The Osher Center facilitates joint initiatives with leading academic institutions across the U.S. and Sweden.
To-date, an estimated 40 million cases of chronic diseases have been avoided and the economic impact has been reduced by 27% annually.
Source: Milken Institute / Bernard Osher Foundation
"Whitty is a seeker of the fundamental truth. He absorbs huge amounts of complex information and reduces it into something simple, meaningful and motivating."
Dr. Susan Folkman
Media Planning & Buying
Design, Video, Website
Haile T. Debas, Dean Emeritus
Susan Folkman, Director
Maureen Smith, Planning & Dev.
Alexsis de Raadt St. James
Chris Kirk, Mindbomb Films
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