UCSF Osher Center
Your Life, Your Health, Your Choice
Defying and reshaping the status quo in healthcare.
Breaking new ground.
Overview | Full Story
Our task was to shift the general publics perception of integrative medicine and raise money for a new building. We achieved that end with a campaign that incited people to take back control of their healthcare.
A new Osher Center for Integrative Medicine was built on the UCSF Mount Zion Campus in San Francisco.
The Osher Center is now facilitating joint initiatives with leading academic institutions across the U.S. and Europe.
An estimated 40 million cases of chronic diseases have been avoided, and the economic impact reduced by $1.1 trillion annually.
Source: Milken Institute / Bernard Osher Foundation
"Whitty is a true storyteller. He captures and translates moments that engage and inspire people."
Dr. Susan Folkman, Director
Media Planning & Buying
Design, Video, Website
Haile T. Debas, Dean Emeritus
Susan Folkman, Director
Maureen Smith, Planning & Dev.
Alexsis de Raadt St. James
Chris Kirk, Mindbomb Films
See other work