UCSF Osher Center
Your Life, Your Health, Your Choice

Defying and re-shaping the status quo in healthcare.


Overview | Full Story

Our task was to shift the general publics perception of integrative medicine and raise money for a new building. We achieved that end with a campaign that incited people to take back control of their healthcare, and focus on prevention and maintenance.

  • In 2018, a new Osher Center for Integrative Medicine was built on the UCSF Mount Zion Campus.

  • Today, The Osher Center facilitates joint initiatives with leading academic institutions across the U.S. and Sweden.

  • To-date, an estimated 40 million cases of chronic diseases have been avoided and the economic impact has been reduced by 27% annually. 

Source: Milken Institute / Bernard Osher Foundation

Bernard Osher

"Whitty is a seeker of the fundamental truth. He absorbs huge amounts of complex information and reduces it into something simple, meaningful and motivating.

Dr. Susan Folkman


Brand Strategy

Digital, Outdoor

Media Planning & Buying

Design, Video, Website


Haile T. Debas, Dean Emeritus

Susan Folkman, Director

Maureen Smith, Planning & Dev.


Bernard Osher

Alexsis de Raadt St. James

Chris Kirk, Mindbomb Films

See other work