UCSF Osher Center
Your Life, Your Health, Your Choice

Defying and re-shaping the status quo in healthcare.

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Overview | Full Story

Our task was to shift the general publics perception of integrative medicine and raise money for a new building. We achieved that end with a campaign that incited people to take back control of their healthcare, and focus on prevention and maintenance.

  • In 2018, a new Osher Center for Integrative Medicine was built on the UCSF Mount Zion Campus.

  • Today, The Osher Center facilitates joint initiatives with leading academic institutions across the U.S. and Sweden.

  • To-date, an estimated 40 million cases of chronic diseases have been avoided and the economic impact has been reduced by 27% annually. 

Source: Milken Institute / Bernard Osher Foundation

Bernard Osher

"Whitty is a seeker of the fundamental truth. He absorbs huge amounts of complex information and reduces it into something simple, meaningful and motivating.

Dr. Susan Folkman

Services

Brand Strategy

Digital, Outdoor

Media Planning & Buying

Design, Video, Website

Client

Haile T. Debas, Dean Emeritus

Susan Folkman, Director

Maureen Smith, Planning & Dev.

Collaborators

Bernard Osher

Alexsis de Raadt St. James

Chris Kirk, Mindbomb Films

See other work