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Applied Materials
Information for Everyone

Transforming a chip equipment maker into a famous Information Age brand.

Shanghai_Charles Wang

Tom Hayes, VP Marketing, the legendary Charles Wang of Salon Films & Whitty on the Bund, Shanghai.

Overview | Full Story

Our campaign made Applied Materials famous for the role it plays in making the Information Age accessible and affordable to everyone. 

  • In spite of being heavily outspent in the media, recognition and interest in the ads outstripped those from tech bellwethers Intel, IBM, and Cisco.

  • The Nasdaq amplified our message by celebrating AMAT as a visionary technology leader in their global brand advertising campaign. 

  • Today, even during volatile times, when ownership of other tech stocks decreases significantly, AMAT holds its ground or moves forward.

Source: Hall & Partners / Investors Business Daily


"Mark Whitty possesses a rare combination of attributes for the advertising industry: he has high standards of excellence and he is a good budget manager. He provided standout, award-winning work for me at Applied Materials on a $50 million global advertising and branding campaign." 

Tom Hayes, VP Marketing


Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design, Video, Events 

Public Relations

Government Affairs


Jim Morgan, CEO

Mike Splinter, CEO

Tom Hayes, VP Marketing

Joe Pon, VP Public Affairs


Paul Golubovich, Producer

Chris Kirk, Mind Bomb Films

Charles Wang, Salon Films

Pucho Mentasti, Palomar Pictures

Peter Ker, Peter Ker Associates

Ralf Schmerberg, Radical Media

RJ Muna, Muna Pictures

Jeanne Selvester, PHD Media

Chris Liu, Ketchum PR

Wayne Sayer, Washington D.C.

Mike Hall, Hall & Partners  

See other work

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