Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Applied Materials
Information for Everyone
Transforming a chip equipment maker into a famous Information Age brand.
Tom Hayes, VP Marketing with the legendary Charles Wang of Salon Films & Whitty on the Bund, Shanghai.
Overview | Full Story
The Information for Everyone campaign helped Applied Materials achieve the fame and $100 billion market value the company so richly deserves.
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In spite of being heavily outspent in the media, recognition / interest in AMAT ads outstripped those from tech bellwethers Intel, IBM, Cisco.
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The Nasdaq amplified our message by celebrating AMAT as a visionary technology leader in their global brand advertising campaign.
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Today, even during volatile times, when ownership of other tech stocks decreases significantly, AMAT holds its ground or moves forward.
Source: Hall & Partners / Investors Business Daily
"Mark Whitty possesses a rare combination of attributes for the advertising industry: he has high standards of excellence and he is a good budget manager. He provided standout, award-winning work for me at Applied Materials on a $50 million global advertising and branding campaign."
Tom Hayes, VP Marketing
Services
Brand Strategy
Qual & Quant Research
TV, Print, Outdoor, Digital
Media Planning & Buying
Design, Video, Events
Public Relations
Government Affairs
Client
Jim Morgan, CEO
Tom Hayes, VP Marketing
Joe Pon, VP Public Affairs
Collaborators
Paul Golubovich, Producer
Chris Kirk, Mind Bomb Films
Charles Wang, Salon Films
Pucho Mentasti, Palomar Pictures
Peter Ker, Peter Ker Associates
Ralf Schmerberg, Radical Media
RJ Muna, Muna Pictures
Jeanne Selvester, PHD Media
Chris Liu, Ketchum PR
Wayne Sayer, Washington D.C.
Mike Hall, Hall & Partners
See other work
