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UCSF Osher Center
Your Life, Your Health, Your Choice.

Defying and reshaping the status quo in US healthcare. 

The U.S. healthcare system has been reduced to a disease management system - one that depends on ruinously expensive drugs and surgeries that treat health conditions after they manifest rather than giving people the simple diet, lifestyle and therapeutic tools to keep them healthy.

 

UCSF is on a mission to defy and reshape the status quo, and they tasked us with selling their holistic approach to healthcare and well-being.

"Treatments falling under the umbrella

of integrative medicine are often seen

as 'alternative' or 'hokey' with most people turning to them out of sheer frustration."

 

Andrew Weil, M.D

Our manifesto driven campaign made UCSF's Osher Center famous for inciting San Francisco Bay Area residents to take control of their healthcare. 

  • $37 million was raised to build a new center on the UCSF Mount Zion Campus in San Francisco.

  • The Osher Center is now facilitating joint initiatives with leading academic institutions in the U.S. and Europe.

  • An estimated 40 million cases of chronic diseases have been avoided, and the economic impact has been reduced by $1.1 trillion annually.

Source: Milken Institute / The Osher Foundation

Bernard Osher

"Whitty captures and translates moments that engage and inspire people."

Dr. Susan Folkman, Director

Services

Brand Strategy

Digital, Outdoor

Media Planning & Buying

Design, Video, Website

Client

Haile T. Debas, Dean Emeritus

Susan Folkman, Director

Maureen Smith, Planning & Dev.

Collaborators

Bernard Osher

Alexsis de Raadt St. James

Chris Kirk, Mindbomb Films

See other work

Be a charming guest,
not an aggressive tout.

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