Marvell Technology

Building a heroic challenger brand

3070431A-5A1A-4709-A34E-E0321D9A235E.jpeg

Mark Ruffalo & Whitty in New York at the How to Kill a Vampire campaign launch; an initiative designed to save $10 Billion in energy costs.

Overview | Full Story

Our celebrity driven campaign for Marvell Technology made the company famous for being an energy efficient challenger brand. 

  • Estimated earned media value for every dollar spent on celebrity partnerships was $9.60 – a 960% ROI.  

  • Sales in enterprise networking, carrier infrastructure, and consumer segments increased 56%, 28%, and 20%.

  • Marvell's net revenue surged by 48% to $3.55 billion.

  Source: Gartner

Mark Whitty

"Honest, inspiring, entertaining and necessary. Whitty may well be the most interesting and authentic person left in

the advertising industry." 

Tom Hayes, VP Marketing

Services

Brand Strategy, Ideation,

Digital, Print, Design, Video,

Trade Shows & Events,

Public Relations,

Government Affairs.

Client

Tom Hayes, VP Marketing

Collaborators

Chris Kirk, Mind Bomb Films

Jim Cunneen, California Stategies  

See other work