Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Marvell
Essential technology, done right
Building a purpose driven challenger brand
Tom Hayes, VP Marketing & Whitty with Marvell co-founders Dr. Sehat Sutardja & Weili Dai, pitching the media at The China Club in Hong Kong.
Full Story | Overview
Most marketing effectiveness case studies start with a sluggish or declining sales graph, which is then dramatically reversed by the new campaign. Marvell's case is different. It was already a leading brand in the rapidly growing market for low-power digital storage chips.
Marvell had ambitious plans to expand the company's product line, and we were tasked with helping them take on industry giants like Intel.
After spending a month with the sales team, we discovered that potential customers almost always thought they were being called on by Marvel Entertainment, so we rather cheekily persuaded the legendary co-creator of Marvell's famous namesake to become our Brand Ambassador.
"Celebrities are different from the rest of
us mortals. Everything is magnified:
money problems, egos, schedules, legalities. But we happen to like working with people who ain’t entirely normal; when properly used, they can turn a routine event into an instant newsmaker."
George Lois
We positioned Marvell as being on a heroic mission to reduce the energy foot-print of high-performance electronics and Stan kicked-off the campaign at CES in Las Vegas. Flush with our success at CES, we hired the celebrity environmentalist's Adrian Grenier and Mark Ruffalo to extol the virtues of energy efficient technology at private events during Mobile World Congress in Barcelona and SXSW in Austin.
In partnership with ARM and The Energy Foundation, we then spear-headed an initiative that was designed to unite the global semiconductor ecosystem around energy efficiency, and kicked-off the program with a pledge to promote greater global access by supporting the development of new technology for the non-profit 'One Laptop per Child'.
As a result of our efforts to promote energy efficiency, we were invited to travel with Governator Schwarzenegger on a trade mission to Asia, and, with great fanfare, he opened Marvell's new design center in Shanghai.
The end result?
Our celebrity driven campaign helped make Marvell famous for making our hyperconnected Always-On world more energy efficient.
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The "Smart Electronics Act" was introduced by U.S. Congressman for the 17th District of California and Silicon Valley, Mike Honda.
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Sales in enterprise networking, carrier infrastructure, and consumer segments increased 56%, 28%, and 20%, respectively.
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Net revenue surged by 48% to $3.55 billion.
Source: Gartner
"Honest, inspiring, entertaining and necessary. Whitty may well be the most interesting and authentic person left in
the advertising industry."
Tom Hayes, VP Marketing
Services
Brand Strategy
Digital, Print, Design, Video
Trade Shows & Events
Public Relations
Government Affairs
Client
Tom Hayes, VP Marketing
Collaborators
Chris Kirk, Mind Bomb Films
Jim Cunneen, California Stategies
See other work