Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Marvell
Entertain for Commercial Gain
Tom Hayes, VP Marketing & Whitty with Marvell co-founders Sehat Sutardja & Weili Dai, pitching the media in Hong Kong.
Most marketing case studies start with a sluggish or declining sales graph, which is then dramatically reversed. This case is different.
We were tasked with helping Marvell penetrate new market segments. And that meant taking on semiconductor industry giants like Intel.
While our search for a unifying campaign idea centered on the low-power, high-performance proposition that drove Marvell’s data storage success, we discovered a bizarre branding problem.
Prospective customers routinely confused the semiconductor firm with Marvel Entertainment. Instead of fighting the mix-up, we leaned into it and cheekily persuaded the legendary Stan Lee to become Marvell Technology's official Brand Ambassador.
This unexpected alliance gave us a massive, high-profile platform. By using Stan's star power to amplify Marvell’s energy efficiency, we positioned the company as the semiconductor industry's sustainability superhero.
That breakthrough unlocked a domino effect, leading to a roster of celebrity environmentalists joining Stan in extolling the virtues of Marvell’s energy-efficient tech at CES in Las Vegas, SXSW in Austin, and MWC in Barcelona.
"Celebrities are different from the rest of us mortals. Everything is magnified: money problems, egos, schedules, legalities. But I happen to like working with people who ain’t entirely normal; when properly used, they can turn a routine event into an instant newsmaker."
George Lois
To turn this cultural fame into systemic industry power, we helped Marvell form an alliance with low-power architecture giant ARM. As a result of this coalition, we developed the Smart-Electronics Initiative, and lobbied regulators in Sacramento to rewrite energy efficiency standards.
Riding the wave of this political and media momentum, Marvell's co-founders were invited to join Governator Schwarzenegger on a trade mission to Asia, where—with tremendous fanfare—he publicly announced Marvell's plan to build the greenest light industrial campus in China.
Over a period of three years, our campaign made Marvell famous for making our hyper-connected, always-on world more sustainable:
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Commercial Surge: During our campaign, category expansion drove Marvell’s global net revenue to a record $3.61 billion.
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Market Dominance: In 2024, Marvell overtook Intel in market value.
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Environmental Momentum: The campaign generated such significant momentum that Congressman Honda introduced the "Smart Electronics Act" to the US House of Representatives.
Source: Yahoo Finance, Gartner, SEC Filings.
"Honest, inspiring, entertaining and necessary. Whitty may well be the most interesting and authentic person left in
the advertising industry."
Tom Hayes, VP Marketing
Services
Brand Strategy
Digital, Print, Design, Video
Trade Shows & Events
Public Relations
Government Affairs
Client
Tom Hayes, VP Marketing
Collaborators
Chris Kirk, Mind Bomb Films
Jim Cunneen, California Stategies
See other work
