Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Marvell
David vs Goliath
Building a next level challenger brand.
Tom Hayes, VP Marketing & Whitty with Marvell co-founders Sehat Sutardja & Weili Dai, pitching the media in Hong Kong.
Most marketing case studies start with a sluggish or declining sales graph, which is then dramatically reversed by the new ad campaign. This case is different.
We were tasked with helping Marvell penetrate new market segments. And that meant taking on semiconductor industry giants like Intel.
While our search for a unifying campaign idea centered around the low-power high-performance proposition that was key to Marvell's success in the data storage market, it was a casual remark from a sales rep that led to our positioning the brand as a sustainability superhero.
Once we'd learnt just how often prospective customers thought they were being called on by Marvel Entertainment, we rather cheekily persuaded the legendary Stan Lee to become Marvell's Brand Ambassador.
That incredible piece of luck led to several celebrity environmentalists joining Stan in extolling the virtues of energy efficient technology at Mobile World Congress in Barcelona, SXSW in Austin, CES in Las Vegas.
"Celebrities are different from the rest of us mortals. Everything is magnified: money problems, egos, schedules, legalities. But I happen to like working with people who ain’t entirely normal; when properly used, they can turn a routine event into an instant newsmaker."
Tom Hayes, VP Marketing
As a result of all the media attention we were generating, Marvell's co-founders were invited to join Governator Schwarzenegger on a trade mission to Asia, where he publicly announced Marvell's plan to build the greenest light industrial campus in China.
Our celebrity driven campaign opened new doors for Marvell's sales team by making the brand famous for making our hyper-connected, always-on world more sustainable.
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Sales in enterprise networking, carrier infrastructure, consumer segments increased 56%, 28%, 20%.
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Net revenue surged 48% to $3.55B.
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The "Smart Electronics Act" was introduced by U.S. Congressman for the 17th District of California and Silicon Valley, Mike Honda.
Source: Gartner
"Honest, inspiring, entertaining and necessary. Whitty may well be the most interesting and authentic person left in
the advertising industry."
Tom Hayes, VP Marketing
Services
Brand Strategy
Digital, Print, Design, Video
Trade Shows & Events
Public Relations
Government Affairs
Client
Tom Hayes, VP Marketing
Collaborators
Chris Kirk, Mind Bomb Films
Jim Cunneen, California Stategies
See other work