The Prince of Wales's Charities
International Business Leaders Forum
Championing action for a sustainable future.
Sir David Tang & HRH in Chinatown, London. Photo: Mark Whitty
Overview | Full Story
Tasked with raising money for the Prince of Wales's International Business Leaders Forum, we broke with tradition and leveraged the outspoken heir to the throne's hard fought fame as a global eco-warrior.
The campaign re-invigorated IBLF's membership and attracted a new generation of technology entrepreneurs.
As a result, we quadrupled the $25 million we'd been asked to raise.
In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.
"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."
Neville Isdell, Chairman, IBLF
Chairman & CEO, Coca-Cola
Brand Strategy, Ideation
Design, Video, Events
Neville Isdale, Chairman
Adam Leach, CEO
Joe Phelan, Communications Director
Alexsis de Raadt St. James
Chris Kirk, MindBomb Films
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