The Prince of Wales's Charities
International Business Leaders Forum
Championing action for a sustainable future.
Full Story | Overview
In 1989, against the advice of the British Foreign Office, The Prince of Wales invited an array of the world's most powerful business leaders to a meeting in the hurricane-devastated city of Charleston, SC. This meeting gave birth to the International Business Leaders Forum.
The Forum became a breakout model, with members in 30+ countries working together with businesses, government and local communities to address concerns about ethical sourcing, the environment, treatment of employees and corruption. Whitty Worldwide was tasked with raising money for an IBLF Endowment Fund in memory of the organizations mastermind and co-founder, Robert Davies.
HRH, known as the Duke of Rothesay while in Scotland, visits a sustainable salmon farm at Loch Leven, Inverness-shire. Photo: Whitty
"Prince Charles has been miles ahead of the curve on many issues relating to global sustainability. He warned about plastic waste in 1970 and championed organic farming long before it became mainstream."
The Daily Telegraph
Our work broke with tradition by publicly leveraging the outspoken heir to the throne's fame as a global eco-warrior.
The campaign re-invigorated IBLF's membership and attracted a new generation of technology entrepreneurs.
As a result, we quadrupled the $25 million we'd been asked to raise.
In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.
"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."
Neville Isdell, Chairman, IBLF
Chairman & CEO, Coca-Cola
Brand Strategy, Ideation
Design, Video, Events
Neville Isdale, Chairman
Adam Leach, CEO
Joe Phelan, Communications Director
Alexsis de Raadt St. James
Chris Kirk, MindBomb Films
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