The Prince of Wales's Charities
International Business Leaders Forum

Championing action for a sustainable future.

Full Story |  Overview

 

In 1989, against the advice of the British Foreign Office which feared failure, The Prince of Wales invited an array of the world's most powerful business leaders to a meeting in the hurricane-devastated city of Charleston, SC. This meeting gave birth to the International Business Leaders Forum.

 

The Forum became a breakout model, with members in 30+ countries working together with businesses, government and local communities to address concerns about ethical sourcing, the environment, treatment of employees and corruption. Whitty was tasked with raising money for an Endowment Fund, in memory of IBLF's mastermind, Robert Davies.

HRH, known as the Duke of Rothesay while in Scotland, visits a sustainable salmon farm at Loch Leven, Inverness-shire. Photo: Whitty

"Prince Charles has been miles ahead of the curve on many issues relating to global sustainability. He warned about plastic waste in 1970 and championed organic farming long before it became mainstream."

The Daily Telegraph

We broke with tradition and leveraged the outspoken heir to the throne's hard fought fame as a global eco-warrior, and kicked-off our fund raising initiative at the World Economic Forum in Davos.

  • The campaign re-invigorated IBLF's membership and attracted a new generation of technology entrepreneurs. 

  • As a result, we quadrupled the $25 million we'd been asked to raise.

  • In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.​​

 

Source: KPMG

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"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."

Neville Isdell, Chairman, IBLF  
Chairman & CEO, Coca-Cola

Services

Brand Strategy, Ideation 

Design, Video, Events

Client

Neville Isdale, Chairman

Adam Leach, CEO

Joe Phelan, Communications Director

Collaborators

Alexsis de Raadt St. James

Chris Kirk, MindBomb Films

See other work