Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
The King's Foundation
International Business Leaders Forum
Championing action for a sustainable future.
In 1989, the Prince of Wales (now King Charles III) founded the International Business Leaders Forum (IBLF) to engage CEOs in post-disaster reconstruction. But by the 2020s, the landscape had shifted. "Corporate Social Responsibility" (CSR) had become a crowded, fragmented marketplace of buzzwords.
With the Prince’s accession to the throne looming, the organization faced a critical relevance crisis. It risked becoming a legacy relic—an "exclusive club" for old-guard CEOs—while the real economic power shifted to a new generation of tech giants and agile global markets.
"Prince Charles has been miles ahead of the curve on many issues relating to global sustainability. He warned about plastic waste in 1970 and championed organic farming long before it became mainstream."
The Daily Telegraph
To secure the organization's future, we had to move the brand from "passive patronage" to "active infrastructure" and redefine the brand purpose from networking to standardization. The strategy positioned the organization not as a charity you "donate to," but as a highly visible operational partner that helps companies de-risk their own supply chains.
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Endowment Legacy: The campaign included an initiative to raise money for an Endowment Fund in memory of IBLF co-founder, Robert Davies.
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Structural Re-Architecture: The strategic framework successfully paved the way for the launch of the Sustainable Markets Initiative, unifying fragmented efforts under a single, powerful "Terra Carta" mandate.
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Leadership Engagement: By shifting the language from "duty" to "opportunity," the new positioning engaged a fresh tier of global tech leadership, ensuring the organization remained the gold standard for high-level public-private cooperation in the modern era.
Source: KPMG
"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."
Neville Isdell, Chairman, IBLF
Chairman & CEO, Coca-Cola
Services
Brand Strategy, Ideation
Design, Video, Events
Client
Neville Isdell, Chairman
Adam Leach, CEO
Joe Phelan, Communications Director
Collaborators
Alexsis de Raadt St. James
Chris Kirk, MindBomb Films
See other work
