Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
The Raleigh Bicycle Company, Nottingham, England.
Mark Whitty [Worldwide]
I got my start in advertising in London as a 16-year-old Studio Messenger. Between deliveries, I pasted-up-ads and modeled Raleigh bikes. At night I took classes at the Chartered Institute of Marketing and worked in a wine bar.
One day, brimming with the confidence of ignorance, and driven by the desperate need to increase my £250-a-month salary, I cold called my way through the Yellow Pages in an attempt to drum up sales leads.
My big break came when a desperate publicity manager at Island Records asked me to rush over to their famous studio in Hammersmith. She'd been let down by her agency and I returned with a brief to design and produce the point-of-sale campaign for U2's landmark album, The Joshua Tree.
"Curiosity, tenacity and luck will determine your future, so aim to get lucky!"
Ray Knowles, Fleet Illustrating
U2's The Joshua Tree. Photo: Anton Corbijn.
In all, I spent 15 years "doing and learning" as an Account Director at creative boutiques and big ad agencies in London, Tokyo, and San Francisco, handling a wide variety of accounts that included Island Records, Smash Hits Magazine, Ray-Ban, Boots, House of Fraser, U.K. Dept. Trade & Industry, GE, Mars, Boston Market, and LVMH.
On July 4th, 1999, just a few weeks after I was laid off by a cost-cutting McCann, I started my own agency. Our first year was a roller coaster ride.
But then I got lucky.
The Wall Street Journal announced that we'd defeated McCann and several other big-name agencies in a pitch for a $30 million account.
Payback is sweet. I never looked back.
Mark Whitty
