Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Raleigh Bicycle Company, Nottingham. Circa 1986
Mark Whitty [Worldwide] CEO
I got my start in advertising as a 16-year-old studio messenger at an agency in London. Within a year I was also an apprentice paste-up-artist, a model for the agencies client, Raleigh Bikes, and an under-age bar-keep in a wine bar & restaurant next door to the London Palladium.
One day, brimming with the confidence of ignorance, and driven by the need to make some real money, I started dialing my way through the Yellow Pages in an attempt to drum-up sales leads. A desperate publicity manager at Island Records asked me to pay a call ASAP, and I came back with a brief to produce the promotional campaign for U2's landmark album, The Joshua Tree. Nothing seemed impossible.
"Enthusiasm, tenacity and luck will determine your future. So aim to get lucky."
Ray Knowles
U2's The Joshua Tree. Photo: Anton Corbijn.
In all, I spent almost 15 years doing-and-learning as an account man, researcher, writer and producer at some good, bad and in-different agencies in London, San Francisco and Tokyo, on a wide variety of accounts that included the U.K. Department of Trade & Industry, GE, Harrods, Ray-Ban, Smash Hits, Roche, Boots, Mars, Boston Market, AT&T, Moët Hennessy Louis Vuitton.
I started my own Agency just weeks after I was laid off by a cost-cutting McCann Erickson. Our first year was a roller coaster ride. But then it was announced in the Wall Street Journal that we'd defeated McCann in a pitch for a $30MM account. Payback-is-sweet, and I never looked back.
