Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Washington Hospital
Investing in the health of the community
How advertising gave a hospital back its future.
To avoid closure, Washington Hospital was ordered to carry out extensive seismic upgrades and expand its capacity to provide life-saving services.
To achieve that end, we were tasked with persuading two-thirds of the residents of Alameda County, California to approve a $190 million bond measure. Here's the rub: we discovered that 43% of the electorate used a competitor (Kaiser) and therefore may well have viewed the hospital as being unnecessary.
"Properly practiced creativity can make one ad do the work of ten."
Bill Bernbach
The local community built Washington Hospital once already. In 1948, residents formed the district and voted to tax themselves to fund it, opening its doors a decade later to a town of just 18,000 people.
That community has since grown past 300,000 and diversified significantly. To rally them, we turned the notion of what it meant to be a "shareholder" inside out. Instead of treating Kaiser patients as an unreachable audience, the campaign evoked civic pride, and supported it with hard proof of its value.
To drive the "Shareholder" message home, we featured a charming cross-section of people who live in the community, with each of them celebrating collective ownership across billboards, full-page local press, and TV ads.
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Performance: A 70% supermajority of the electorate put their faith in Washington Hospital by voting "yes" on Measure FF.
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Fame: Washington Hospital has been named one of America’s 100 Best Hospitals by Healthgrades — a distinction it has now sustained for nearly a decade, most recently earning a 2026 Healthgrades Patient Safety Excellence Award placing it in the top 10% of U.S. hospitals for safe, high-quality care.
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Market Value: A 240,000-square-foot Advanced ER, Intensive Care, and Coronary Care Unit was completed in 2018.
Source: The Mercury News. Healthgrades.
"I am profoundly grateful for the community's unwavering faith and support. It is their trust that has enabled this hospital to grow, evolve, and remain a true local treasure"
Nancy Farber, CEO
Services
Brand Strategy
Qual & Quant Research
TV, Print, Outdoor, Digital
Media Planning & Buying
Design & Visual Identity, Website
Client
Nancy Farber, CEO
Tina Nunez
Chris Brown
Tiffany Rowe
Collaborators
Tim Hannell, Art Director
Randy Hibbitts, Copy Writer
Kelly Guyton, KG Media
See other work
