Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Washington Hospital
Investing in the health of the community
How advertising gave a hospital back its future.
In 1948, a small group of local farmers and shopkeepers in Alameda County, California, voted to tax themselves to fund a tiny hospital for a town of just 18,000 people. They didn’t wait for a state handout; they simply built what they needed to protect their families.
By the early 2000s, that small town had grown into a bustling, deeply diversified county of over 300,000 people. It was during this period of rapid expansion that Washington Hospital was legally ordered to carry out extensive seismic upgrades and expand its capacity to provide life-saving emergency services. To avoid closure, the hospital would have to persuade a 70% supermajority of the local electorate to approve a $190 million bond measure.
Therein lay the rub. Nearly half the county —43%— used a massive health care competitor, Kaiser, and viewed Washington Hospital as someone else’s concern.
To win over a county that belonged to Kaiser, we didn't frighten people with statistics or lecture them on civic duty. Instead of asking for a handout, we invited residents to claim their rightful inheritance.
To drive this message home, we bypassed fragmented digital channels and launched a dominant, heavy analog footprint. We filled the county with full-page press and commanding billboards — featuring a charming, honest cross-section of the community celebrating collective pride and real ownership:
The long-term value of that shared ownership is best measured by the numbers it left behind:
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Performance: A 70.4% supermajority of the electorate put their faith in Washington Hospital by voting "yes" on Measure FF.
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Fame: Washington Hospital has been named one of America’s 100 Best Hospitals by Healthgrades — a distinction it has now sustained for nearly a decade, most recently earning a 2026 Healthgrades Patient Safety Excellence Award placing it in the top 10% of U.S. hospitals for safe, high-quality care.
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Market Value: A 240,000-square-foot Advanced ER, Intensive Care, and Coronary Care Unit was completed in 2018.
Source: The Mercury News. Healthgrades.
"When these projects are completed, our community will be the Proud Owners of a comprehensive, advanced hospital that is structurally sound and ready to serve our residents for generations to come."
Nancy Farber, CEO
Services
Brand Strategy
Qual & Quant Research
TV, Print, Outdoor, Digital
Media Planning & Buying
Design & Visual Identity, Website
Client
Nancy Farber, CEO
Tina Nunez
Chris Brown
Tiffany Rowe
Collaborators
Tim Hannell, Art Director
Randy Hibbitts, Copy Writer
Kelly Guyton, KG Media
See other work
