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Washington Hospital
Investing in the health of the community

How advertising gave a hospital back it's future.

Full Story Overview

To avoid closure, Washington Hospital had to make improvements and carry out seismic upgrades for earthquake safety.

To achieve that end, we were tasked with persuading residents in San Francisco's East Bay to approve a $190 million bond measure.

Getting the required 2/3 super majority vote was a seemingly impossible job, because 43% of the target audience were insured  

by Kaiser, and they received their healthcare from a Kaiser Hospital.

Our campaign made local people famous for being proud owners of an independent community hospital.

  • East Bay voters OK'd the bond measure. 

  • A 223,000 sqft Critical Care Pavilion and Advanced ER, ICU and Coronary Care Unit was completed in 2018.

  • Today, Washington Hospital is consistently recognized as being one of the 100 best hospitals in America.

Source: Hall & Partners / Healthgrades

Healthcare Branding

"Whitty and his team turned  intelligence into magic."

  Nancy Farber, CEO 


Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design & Visual Identity, Website


Nancy Farber, CEO

Chris Brown, Community Relations


Tim Hannell, Art Director 

Randy Hibbitts, Copy Writer

Kelly Guyton, KG Media

Mike Hall, Hall & Partners

See other work

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