Washington Hospital
Investing in the health of the community

Giving a hospital back it's future.

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Full Story Overview

Washington Hospital was being threatened with closure. It had to raise $190 million through an independent citizens’ bond in order to make improvements and carry out seismic upgrades for earthquake safety.

 

The task was seemingly impossible. Getting the required 2/3 super majority vote would mean appealing to 43% of voters, who, for insurance purposes, were required to seek their healthcare from a Kaiser Hospital.

  • As a result of making local residents famous for being proud owners of an independent community hospital, the bond measure passed. 

  • A 223,000 sqft Critical Care Pavilion and Advanced ER, ICU and Coronary Care Unit was completed in 2018.

  • Today, Washington Hospital is consistently recognized as being one of the 100 best hospitals in America.

Source: Hall & Partners / Healthgrades

Healthcare Branding

"Whitty and his team turn intelligence into magic."

  Nancy Farber, CEO 

Services

Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design & Visual Identity, Website

Client

Nancy Farber, CEO

Chris Brown, Community Relations

Collaborators

Tim Hannell, Art Director 

Randy Hibbitts, Copy Writer

Kelly Guyton, KG Media

Mike Hall, Hall & Partners

See other work