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Washington Hospital
Investing in the health of the community

Giving a hospital back it's future.

Full Story Overview

To avoid closure, Washington Hospital had to make improvements and carry out seismic upgrades for earthquake safety. To achieve that end would mean raising $190 million through an independent citizens’ bond.


It was a seemingly impossible task because getting the required 2/3 super majority vote would mean appealing to 43% of voters, who, for insurance purposes, were required to seek their healthcare from a Kaiser Hospital.

Our campaign made the Tri-City residents famous for being proud owners of an independent community hospital.

  • East Bay voters OK'd the bond measure. 

  • A 223,000 sqft Critical Care Pavilion and Advanced ER, ICU and Coronary Care Unit was completed in 2018.

  • Today, Washington Hospital is consistently recognized as being one of the 100 best hospitals in America.

Source: Hall & Partners / Healthgrades

Healthcare Branding

"Whitty and his team turn intelligence into magic."

  Nancy Farber, CEO 


Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design & Visual Identity, Website


Nancy Farber, CEO

Chris Brown, Community Relations


Tim Hannell, Art Director 

Randy Hibbitts, Copy Writer

Kelly Guyton, KG Media

Mike Hall, Hall & Partners

See other work