Charles Schwab
Own your tomorrow

The brand revitalization of a financial services pioneer.

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The inspiration for our film: Keith's daughter, Lori, and his grandson's Matt & Nate aboard USS Hornet.

Overview | Full Story

 

The Own Your Tomorrow campaign helped Schwab go from lagging to leading brand within three years: 

 

  • Own Your Tomorrow was adopted by 21,000 employees as far more than just a marketing platform.

  • Charles Schwab was rated Investor's Business Daily most trusted financial company in 2020.

  • Between 2020 and 2021, client assets increased by 36% to $7.98 trillion.

Source: Investors Business Daily / Landor's Brand Asset Valuator

Charles Schwab

"Truth well told!"

Charles R. Schwab, Chairman

Services

Ideation & Creative Direction

Film Production

Client

Chuck Schwab, Chairman

Jonathan Craig, CMO

Pete Boland, SVP Marketing

Collaborators

Ben Proudfoot, Breakwater Studios Mary Pruter, USS Midway

See other work