Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Charles Schwab
Own Your Tomorrow
The brand revitalization of a financial services pioneer.
Keith at Mr. A's in San Diego. Photo: Whitty
Full Story | Overview
Charles Schwab is the original challenger brand in the investing world going all the way back to the ‘Main Street vs. Wall Street’ proposition of the 90s. But the market place has evolved dramatically since then, as has Schwab.
In an effort to revitalize the Schwab brand and puncture the inertia that exists around investing behavior, Chuck invited his customers to share stories that might inspire a new generation to take ownership of their financial future.
"Investing is an act of optimism and Schwab was built for the optimists who believe tomorrow will be better than today."
Charles Schwab
It was our great honor to dramatize the moving story of United States Naval Aviator LCDR Keith Roudebush, and we shot part of the film about his inspiring journey aboard the USS Midway in San Diego - a ship Keith had flown missions from during The Vietnam War.
The Own Your Tomorrow campaign helped Schwab go from a lagging to leading financial services brand within three years.
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Own Your Tomorrow was adopted by 21,000 employees as far more than just a marketing platform.
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Charles Schwab was rated Investor's Business Daily most trusted financial company in 2020.
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Between 2020 and 2021, client assets increased by 36% to $7.98 trillion.
Source: Investors Business Daily
"Truth well told!"
Charles R. Schwab, Chairman
Services
Ideation & Creative Direction
Film Production
Client
Charles Schwab, Chairman
Jonathan Craig, CMO
Pete Boland, SVP Marketing
Collaborators
Ben Proudfoot, Breakwater Studios Mary Pruter, USS Midway
See other work
