Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Charles Schwab
Own Your Tomorrow
How a financial services pioneer rediscovered its challenger mojo.
Keith at Mr. A's in San Diego. Photo: Whitty
Charles Schwab is a pioneer in the discount brokerage business and widely recognized as the original ‘Main Street vs. Wall Street’ challenger brand.
As part of an ongoing campaign to reignite Schwab's challenger brand fame, we were tasked with driving consumer engagement in social media.
It was our great honor to discover and share the story of United States Naval Aviator Keith Roudebush, and we shot part of the film about his incredible journey aboard a ship he flew combat missions from during The Vietnam War.
"Investing is an act of optimism and Schwab was built for the optimists who believe tomorrow will be better than today."
Charles Schwab
The 'Own Your Tomorrow' campaign reinvigorated the brand, and Schwab went from lagging to leading financial services firm within three years.
-
Schwab was ranked highest in investor satisfaction.
-
Schwab was rated the most trusted financial services brand in the US.
-
Schwab's client assets increased by 36% to $7.98 trillion.
Source: Landor & Investors Business Daily
"Truth well told!"
Charles R. Schwab, Chairman
Services
Ideation & Creative Direction
Film Production
Client
Charles Schwab, Chairman
Jonathan Craig, CMO
Pete Boland, SVP Marketing
Collaborators
Ben Proudfoot, Breakwater Studios Mary Pruter, USS Midway
See other work
