Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
PSA STYLE
The ‘Meet the Superhumans’ campaign burst onto screens in 2012 to promote the London Paralympics, before returning for the Rio Paralympics in 2016 as ‘We’re the Superhumans’, and then again for the Tokyo 2020 games as ‘Super.Human’. With each iteration building upon the last, the campaign not only changed perceptions around the Paralympics games, but has had a long lasting impact on both perceptions of disabilities and representation of disabled people in media, with some four in five people saying their attitude towards disabled people had changed for the better.
The ‘You’ve been Vinnied’ PSA starring former professional soccer player turned Hollywood hard man Vinnie Jones showed how simple 'hand-only CPR' can be, to the iconic track ‘Stayin’ Alive’. The campaign achieved 86% recognition and has since saved countless lives after it increased people’s likelihood to perform ‘Hands-only CPR’ from 54% to 71%.
Inspired by Britain's celebrated period TV and film, a beleaguered British Airways took the boring on-board safety video and transformed it into a tongue-in-cheek short film featuring 40 employees. The media attention generated by the campaign led to 'Plane Eyre' becoming a tremendous hit on social channels. As a result, British Airways recorded as 25% increase in flight purchase consideration.