The Future Starts Here

Rejuvenating the brand image of an industry giant.


Overview | Full Story

As a result of celebrating the innate drive and unstoppable determination of every ambitious STEM grad, we reconnected Micron to its core values. 


  • The campaign exceeded targets for recruitment over a two year period, improved staff retention / boosted morale during the COVID-19 pandemic.

  • To-date, Micron has been placed on the Best Workplaces lists in China, Germany, Italy, Japan, Singapore, Taiwan and USA. 

  • Our exploration & discovery theme led to the development of ‘Micron Insight’, the company’s first ever annual event aimed at uniting the entire semiconductor eco-system around R&D. 


Source: Fortune magazine and Great Place to Work®

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"Whitty is a true storyteller. He captures and translates moments that engage and inspire people."

Sanjay Mehrotra, CEO


Brand Strategy

Digital, Print, Outdoor

Content & Social

Design, Video, Events 


Sanjay Mehrotra, CEO

Delphine Lemaitre, Marketing


Eric Barth, Micron Studio

Alfred de Varona, Micron Studio

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