Micron
The Future Starts Here

Rejuvenating the brand image of an industry giant.

Whitty & Neil deGrasse Tyson in New York. Photo: Lori Roudebush 

Overview | Full Story

We made STEM grads famous for their innate and unstoppable motivation to change the world, and as a result, rejuvenated Micron's image and reaffirmed the company's position as a global technology leader. 

  • To-date, Micron has been placed on the Best Workplaces lists in China, Germany, Italy, Japan, Singapore, Taiwan and USA. 

  • The exploration & discovery theme of our campaign led to the development of ‘Micron Insight’, the company’s first ever annual event aimed at uniting the entire semiconductor eco-system around R&D. 

  • Micron plans to invest more than $150 billion globally in leading edge R&D and manufacturing over the next decade.

 

Source: Fortune magazine and Great Place to Work®

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"Whitty is extremely passionate and collaborative, and there is a shared sense of purpose and commitment to deliver the best thing for Micron and the semiconductor industry."

Sanjay Mehrotra, CEO

Services

Brand Strategy

Digital, Print, Outdoor

Content & Social

Design, Video, Events 

Client

Sanjay Mehrotra, CEO

Delphine Lemaitre, Marketing

Collaborators

Eric Barth, Micron Studio

Alfred de Varona, Micron Studio

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