top of page

Our Future Starts Here

The brand rejuvenation of a technology giant.

Dr. Neil NYC.jpg

Whitty & Dr. Neil deGrasse Tyson in New York City.

Overview | Full Story

As a result of celebrating creativity and unstoppable determination, we reconnected Micron to their core values.  


  • The campaign moved the brand from being seen as an engine of consumption to a catalyst of possibility.

  • Staff morale was boosted during the COVID-19 pandemic.

  • To-date, Micron has been placed on the Best Workplaces list in the USA, Germany, Italy, Japan, Singapore and Taiwan.  


Source: Fortune magazine and Great Place to Work®

Screen Shot 2021-10-23 at 1.36.44 PM.png

"Whitty is a seeker of the fundamental truth.  He absorbs huge amounts of complex information and reduces it into something simple, meaningful and motivating."

Sanjay Mehrotra, CEO


Brand Strategy

Digital, Print, Outdoor

Content & Social

Design, Video, Events 


Sanjay Mehrotra, CEO

Delphine Lemaitre, Marketing


Eric Barth, Micron Studio

Alfred de Varona, Micron Studio

See other work

bottom of page