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Micron
Our Future Starts Here

The brand rejuvenation of a technology giant.

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Whitty & Dr. Neil deGrasse Tyson in New York City.

Overview | Full Story

As a result of celebrating creativity and unstoppable determination, we reconnected Micron to their core values.  

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  • The campaign moved the brand from being seen as an engine of consumption to a catalyst of possibility.

  • Staff morale was boosted during the COVID-19 pandemic.

  • To-date, Micron has been placed on the Best Workplaces list in the USA, Germany, Italy, Japan, Singapore and Taiwan.  

 

Source: Fortune magazine and Great Place to Work®

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"Whitty is a seeker of the fundamental truth.  He absorbs huge amounts of complex information and reduces it into something simple, meaningful and motivating."

Sanjay Mehrotra, CEO

Services

Brand Strategy

Digital, Print, Outdoor

Content & Social

Design, Video, Events 

Client

Sanjay Mehrotra, CEO

Delphine Lemaitre, Marketing

Collaborators

Eric Barth, Micron Studio

Alfred de Varona, Micron Studio

See other work

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