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Our Future Starts Here

The brand rejuvenation of a technology giant.


Whitty & Dr. Neil deGrasse Tyson in New York City.

Overview | Full Story

As a result of celebrating the creativity and unstoppable determination of its employees, we reconnected Micron to its soul, and moved the brand from being seen as an engine of consumption to a catalyst of possibility.  


  • Our Exploration & Discovery campaign theme led to the development of Micron Insight, the company’s first annual corporate event aimed at uniting the entire semiconductor eco-system around collaborative R&D.

  • Staff morale was boosted during the COVID-19 pandemic.

  • To-date, Micron has been placed on the Best Workplaces list in the USA, Germany, Italy, Japan, Singapore and Taiwan.  


Source: Fortune magazine and Great Place to Work®

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"Whitty is a true storyteller.

He captures and translates moments that engage and inspire people."

Sanjay Mehrotra, CEO


Brand Strategy

Digital, Print, Outdoor

Content & Social

Design, Video, Events 


Sanjay Mehrotra, CEO

Delphine Lemaitre, Marketing


Eric Barth, Micron Studio

Alfred de Varona, Micron Studio

See other work

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