Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Micron
Doubling down on Idaho chips
1980 groundbreaking of Micron's first manufacturing plant, in Boise, Idaho.
Funded by a potato farmer, Micron was founded in 1978 by three engineers in the basement of a dental office in Idaho. Two years later, with little experience in manufacturing, Micron broke ground on its first fabrication plant. Today, they're a world leader in designing and manufacturing the memory and storage microchips that are critical for advanced computing and AI.
In spite of the firms resilience and growth, the Micron brand was significantly under-valued when compared to other technology leaders. We were tasked with getting to grips with the underlying problem, and developing a strategy that could support the long term investment plans of Micron's new CEO.
The semiconductor industry is perceived as being stale and soulless.
Instead of trying to address every brand metric at once, we focused on the significant and growing talent shortage in the US, and that led us to the root cause of Micron's image problem:
"The semiconductor industry is perceived as being a stale, soulless manufacturer of a commodity."
Deloitte Global Semiconductor Outlook
Gurtej Sandhu has racked up more US patents than Thomas Edison.
Our solution began to take shape during a factory tour in Boise, where we were shown a visually stunning wall listing thousands of patents. On close inspection, one engineer's name popped-up again and again. Later that day, we sat down with Gurtej Sandhu, and discovered that his grit and tenacity embody the values on which Micron was built. Where others see constraints as adversely limiting, he sees them as creative opportunities.
Armed with this insight, we persuaded leading astrophysicist and celebrity science communicator, Dr. Neil deGrasse Tyson, to narrate a film that Micron's CEO could use to rally his 50,000 employees.
As a result of burnishing core values and embracing the need for continuous improvement and adaptation, Micron has embarked on a long-term campaign to shift public perception. Instead of being looked down upon as an engine of consumption, the company is now determined to be seen as a catalyst for new possibilities in the evolving technological landscape.
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Aligning with the CHIPS and Science Act, Micron is investing approximately $200 billion in the US and creating 90,000 new jobs.
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Today, the company is recognized as a tireless advocate for STEM education initiatives and a diverse workforce.
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In 2024, Micron was listed as one of the best employers for tech workers.
Source: U.S. Department of Commerce, Forbes.
"What got us here won't get us there."
Sanjay Mehrotra, CEO
Services
Brand Strategy,
Digital, Print, Outdoor
Content & Social
Design, Video, Events
Client
Sanjay Mehrotra, CEO
Delphine Lemaitre, Marketing
Collaborators
Linda Halverson, Micron Studio
Jason Jacopian, Micron Studio
Eric Barth, Micron Studio
Alfred de Varona, Micron Studio
See other work
