The Prince of Wales's Charities
International Business Leaders Forum

Championing action for a sustainable future.

Robert Davies & HRH in India. Photo: Mark Whitty

Overview | Full Story

Tasked with raising money for the Prince of Wales's International Business Leaders Forum, we broke with tradition and publicly leveraged the outspoken heir to the throne's fame as a global eco-warrior.

  • The campaign re-invigorated IBLF's membership and attracted a new generation of technology entrepreneurs. 

  • As a result, we quadrupled the $25 million we'd been asked to raise.

  • In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.

 

Source: KPMG

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"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."

Neville Isdell, Chairman, IBLF  
Chairman & CEO, Coca-Cola

Services

Brand Strategy, Ideation 

Design, Video, Events

Client

Neville Isdale, Chairman

Adam Leach, CEO

Joe Phelan, Communications Director

Collaborators

Alexsis de Raadt St. James

Chris Kirk, MindBomb Films

See other work