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The Prince of Wales's Charities
International Business Leaders Forum

Championing action for a sustainable future.


HRH, known as the Duke of Rothesay while in Scotland, visits a sustainable salmon farm at Loch Leven, Inverness-shire

Overview | Full Story

Our work broke with tradition by publicly leveraging the outspoken heir to the throne's fame as a global eco-warrior.


  • The campaign engaged a new generation of technology leaders and helped re-invigorate IBLF's membership.

  • The IBLF became a breakout model, with members in 30+ countries working together with businesses, government and local communities to address concerns about ethical sourcing, the environment, treatment of employees and corruption. 

  • In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.


Source: KPMG


"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."

Neville Isdell, Chairman, IBLF  
Chairman & CEO, Coca-Cola


Brand Strategy, Ideation 

Design, Video, Events


Neville Isdale, Chairman

Adam Leach, CEO

Joe Phelan, Communications Director


Alexsis de Raadt St. James

Chris Kirk, MindBomb Films

See other work

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