The Prince of Wales's Charities
International Business Leaders Forum
Championing action for a sustainable future.
IBLF co-founders, Robert Davies & HRH in India. Photo: Mark Whitty
Overview | Full Story
Our work broke with tradition by publicly leveraging the outspoken heir to the throne's fame as a global eco-warrior.
The campaign engaged a new generation of technology leaders and helped re-invigorate IBLF's membership.
The IBLF became a breakout model, with members in 30+ countries working together with businesses, government and local communities to address concerns about ethical sourcing, the environment, treatment of employees and corruption.
In 2018, the IBLF was folded into The Prince of Wales Global Sustainability Fellowship Program at Cambridge University, where its work is helping the UN achieve its Sustainable Development Goals.
"Whitty has a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. He gets past that to thinking bigger."
Neville Isdell, Chairman, IBLF
Chairman & CEO, Coca-Cola
Brand Strategy, Ideation
Design, Video, Events
Neville Isdale, Chairman
Adam Leach, CEO
Joe Phelan, Communications Director
Alexsis de Raadt St. James
Chris Kirk, MindBomb Films
See other work