Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Aristotle
Now You Know
Furthering the democratic process, regardless of political affiliation.
Kyiv. Photo: Igor Kostin
Aristotle is a pioneer in the business of political data analysis and micro-targeting. They've worked with countless senatorial and congressional campaigns, state party initiatives, political action committees, and every occupant of the White House since Ronald Reagan.
When John Aristotle Phillips first hired us, his company's flagship product had become synonymous with packaged software, so our first task was to revitalize the brand and reestablish Aristotle's leadership position.
"Aristotle's ads tap into the world of K-Street, where idealism and cynicism mesh, and they juxtapose the gritty, real-life, roll-up-your-shirtsleeves-and-get-things-done-now existence of Campaign Managers, with an irreverent send up of their political masters."
Leslie Wayne, New York Times
We've worked on a number of "special projects" with Aristotle. Highlights include the launch a Stock Market for Politics, and helping pro-democracy candidates in some very challenging parts of the world.
In Ukraine, Aristotle sounded the alarm on election interference, and thousands of democracy advocates took to the streets in what became known around the world as The Orange Revolution. In Afghanistan, Aristotle helped get out the vote and detect election fraud.
In addition to Ukraine and Afghanistan, John has personally witnessed some appalling abuses of power in Tunisia, Uganda, and Venezuela. But nothing could prepare him for his terrifying experience in Kenya.
Just days after a key election official was tortured and murdered, John was dragged from his hotel in Nairobi by a heavily armed gang. He was hand-cuffed, bundled into the back of a hatchback and driven into the jungle.
"One of Phillips abductors passed a machine gun from the front seat to the back while another played a video on his phone that depicted torture and killings."
Robyn Dixon, Los Angeles Times
Thankfully, US Embassy officials were negotiating with John’s hostage takers. At around midnight, he was taken to an airport and locked in a cell before being spirited out of the country by the CIA.
From what began as the vision of two brothers looking to create the first campaign finance and reporting database, Aristotle is now famous for furthering the democratic process, regardless of political affiliation.
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The Orange Revolution shaped 21st century geo-politics, and, after a re-run ballet, Viktor Yushchenko was elected President of Ukraine.
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After campaigning as a modernist rival of the Taliban, Ashraf Ghani was elected President of Afghanistan.
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Several Aristotle ads are routinely quoted by the media.
Washington Post
"Whitty is the most resolute, loyal and indefatigable Englishman since Winston Churchill."
John Phillips, CEO
Services
Brand Strategy
Qual & Quant Research
TV, Print, Digital
Media Planning & Buying
Design, Video, Events
Client
John Phillips, CEO
Dean Phillips, President
Buck Stoll, Sales
Rob Christ, Professional Services Andreas Katsouris, Global
Collaborators
Neville Desouza, Copywriter Chris Kirk, MindBomb Films Peyton Wilson, Producer
Kindred Keziah, Research
See other work