Aristotle
Now You Know

Furthering the democratic process, regardless of political affiliation. 

Full Story | Overview

Aristotle is a pioneering force in political campaign technology and big data. Along with countless senatorial and congressional campaigns, state party initiatives, PAC and grassroots organizations, the company has worked with every U.S. President from Reagan to Obama. 

When John Aristotle Phillips [JP] first hired us in 1999, the company's products had become synonymous with packaged software. Our first objective was to revitalize Aristotle's brand image and introduce new online / digital offerings.  

"Aristotle's ads tap into the world of K-Street, where idealism and cynicism mesh, and they juxtapose the gritty, real-life, roll-up-your-shirtsleeves-and-get-things-done-now existence of Campaign Managers, with an irreverent send up of their political masters."

Leslie Wayne, New York Times

We went on to work with Aristotle on a wide variety of projects, including the launch of a real-money prediction stock market for politics and an age and identity verification service.

Over the years, we have also worked with Aristotle to further the democratic process in some very challenging situations overseas. In the Ukraine, for example, Aristotle helped expose the vote fraud being perpetrated by the Kremlin, which in turn gave rise to mass protests, and what was to become known around the world as the Orange Revolution.  

In Afghanistan, we were invited to produce a series of 60 second films to help focus global media attention on some of the desperate failings of the incumbent president. Meanwhile, JP was on the ground, in danger the entire time. Just as he was in Kiev, moving around disguised as a reporter, dressed in local garb, flashing a press pass. 

In addition to the Ukraine and Afghanistan, JP has also worked in Tunisia, Uganda, and Venezuela. But, while he's witnessed some appalling abuses of power, nothing could prepare him for what was to happen in Kenya.

 

Just days after the torture and murder of a key election official, JP was dragged from his hotel in Nairobi by a heavily armed gang. He was handcuffed, bundled into the back of a car, and driven into the jungle.

 

"One of Phillips abductors passed a machine gun from the front seat to the back while another played a video on his phone that depicted torture and killings." 

Robyn Dixon, Los Angeles Times

 

At around midnight, the car turned down a quiet dirt road, and JP was convinced that he would be killed. Meanwhile, the White House and CIA had been negotiating with his hostage takers. Hours later, he was thrown into a van, taken to an airport, and locked in a cell. Eventually, JP was met by officials from the American Embassy and spirited out of the country.

Highlights of our extraordinary 20+ year journey with Aristotle include: 

  • In the USA, our ads for Aristotle were routinely quoted in the Washington Post (in some cases, years after they'd stopped running). 

  • In the Ukraine, we helped Aristotle expose the vote fraud being perpetrated by the Kremlin, which in turn gave rise to the Orange Revolution, and the country's first democratically elected President.

  • In Afghanistan, we helped Aristotle focus global media attention on the desperate failings of the incumbent President, Hamid Karzai, and eventually pave the way for the election of President Ashrf Ghani.

 

Source: Kindred Keziah

Mark Whitty

"Whitty is the most resolute, loyal and indefatigable Englishman since Winston Churchill.

John Phillips, CEO

Services

Brand Strategy

Qual & Quant Research

TV, Print, Digital

Media Planning & Buying

Design, Video, Events

Client

John Phillips, CEO

Dean Phillips, President

Buck Stoll, Sales

Rob Christ, Professional Services Andreas Katsouris, Global

Collaborators

Neville Desouza, Copywriter Chris Kirk, MindBomb Films Peyton Wilson, Producer

Kindred Keziah, Research

See other work