Applied Materials
Information For Everyone

Transforming a chip equipment maker into a famous Information Age brand.

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Sierra de Grazalema, Spain. Photo: RJ Muna

Overview | Full Story

Our global brand campaign helped make Applied Materials [AMAT] famous for making the Information Age accessible and affordable to everyone.

  • In spite of being heavily outspent in the media, recognition / interest in AMAT ads outstripped those from tech bellwethers Intel, IBM, Cisco.

  • NASDAQ amplified our message by celebrating AMAT as a technology leader and visionary in their global brand advertising campaign. 

  • Today, even during volatile times, when ownership of other tech stocks decreases significantly, AMAT holds its ground or moves forward, with a year-on-year average increase over 10yrs of 482%, making it the world's 98th most valuable company with a market cap of $137.90 billion.

Source: Hall & Partners / Investors Business Daily

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"Mark Whitty possesses a rare combination of attributes for the advertising industry: he has high standards of excellence and he is a good budget manager. He provided standout, award-winning work for me at Applied Materials on a $50 million global advertising and branding campaign." 

Tom Hayes, VP Marketing

Services

Brand Strategy

Qual & Quant Research

TV, Print, Outdoor, Digital

Media Planning & Buying

Design, Video, Events 

Public Relations

Government Affairs

Client

Jim Morgan, CEO

Mike Splinter, CEO

Tom Hayes, VP Marketing

Joe Pon, VP Public Affairs

Collaborators

Paul Golubovich, Producer

Chris Kirk, Mind Bomb Films

Charles Wang, Salon Films

Pucho Mentasti, Palomar Pictures

Peter Ker, Peter Ker Associates

Ralf Schmerberg, Radical Media

RJ Muna, Muna Pictures

Jeanne Selvester, PHD Media

Chris Liu, Ketchum PR

Wayne Sayer, Washington D.C.

Mike Hall, Hall & Partners  

See other work