Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Aquarius Equipment Finance
The Box That Changed The World
There is no such thing as a dull product, or a problem creativity can't solve.
San Francisco Bay. Photo: Whitty
Full Story | Overview
Aquarius Equipment Finance [AEF] is a San Francisco based real asset investment firm that specializes in investing in 20 foot and 40 foot long steel boxes that are leased on a long-term basis to the world’s leading container shipping lines. Exciting, huh?
If that wasn't a big enough challenge for an ad agency, AEF operate in an industry that is governed by incomprehensible rules of public engagement; with many firms preferring to restrict visibility rather than run the risk of putting their reputation in jeopardy with the SEC.
In 2018, slowing global growth and trade wars dominated the container shipping outlook. The industry was bracing for uncertainty. AEF had to find a way of re-assuring investors that the great era of containerization wasn't over.
As we were prohibited by the SEC from talking about ROI, we made AEF famous for investing in the creative ways in which maritime containers are being used once they have been retired from a life at sea.
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Our work broke the mold in the category and forged an emotional connection with investors.
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By building brand equity, AEF is now cultivating deeper relations with key players inside the maritime container leasing industry.
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To-date, AEF has directed investments in excess of $1 billion, and it continues to thrive; in spite of the impact of Covid on global trade.
Source: Drewry Maritime Research
"Whitty combines a unique understanding of branding and business common sense. He has a challenging, yet charming style and a can-do attitude to everything we throw at him."
Scott Smith, CEO
Services
Brand Strategy
Design & Visual Identity
Website, Video, Events
Client
Scott Smith, CEO
Collaborators
Chris Kirk, MindBomb Films
See other work
