Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Whitty Worldwide is an elite team of highly trained
creative professionals who live or die on their ability to
surprise people, cut through the crap and do the impossible.
We deliver big, bold, game changing ideas without the overhead
and complicated, time wasting process you'll find in most agencies.
Whether you need a broad reach fame building campaign,
or a targeted message people find engaging and useful -
we are ready to take your brief.
Aquarius Equipment Finance
The box that changed the world
There is no such thing as a dull product, or a problem creativity can't solve.
San Francisco Bay. Photo: Whitty
Aquarius Equipment Finance invest in containers that are leased to the world’s leading container shipping lines.
During a period of disruption in global trade, we were tasked with reassuring investors that the era of containerization was far from over.
Beyond the challenge of making steel boxes sound interesting, our hands were tied by a set of incomprehensible rules of public engagement that are governed by the SEC.
The constraints imposed by the SEC meant we couldn't talk numbers, so we focused on the creative ways in which containers are being used once they have been retired from a life at sea.
Our campaign broke the category norms and forged an emotional connection between AEF, investors, and industry.
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Investor Yield: To date, AEF has outmaneuvered cyclical market volatility to return more than $1.3 billion to its investors.
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Market Advantage: By establishing a deep emotional premium before the global trade upswing, our positioning primed AEF to maximize a sector projected to sustain a 3.8% to 5.1% compound annual growth.
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Future-Proof Value: Reframing a simple commodity asset as an irreplaceable icon of global trade ensured long-term investor alignment as container technology expands into specialized cargo and advanced tracking systems.
Source: Drewry Maritime Research
"Whitty combines a unique understanding of branding and business common sense. He has a challenging, yet charming style and a can-do attitude to everything we throw at him."
Scott Smith, CEO
Services
Brand Strategy
Design & Visual Identity
Website, Video, Events
Client
Scott Smith, CEO
Collaborators
Chris Kirk, MindBomb Films
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